Experiential Marketing Feat- Spiderman: No way Home

Experiential marketing is a marketing strategy that immerses customers within a product or deeply engages them. In short, experiential marketing enables consumers to not just buy products or services from a brand, but to actually experience the brand. Emotional connections between the brand and the consumer are created through memorable and unique experiences. Experiential marketing not only involves customer engagement, but also often improves it in the process.

Marvel and Sony excelled experiential marketing during making and promoting Spiderman: No Way Home, lets check how

# Old Enemies

In the theatres when a villain comes into the picture, audience used to cheer them whole heartedly, but why? Because we remember witnessing their action in our past, it was the delight of them returning, especially William Dafoe's Green Goblin and Alfred Molina's Dr Octo Octavious that took many of us to the the theatres. It reminded us the problem our Spidey faced.

# The Trailers

In masala movies, trailers plays a big role in their success. Marvel and Sony realised the best trailers possible for the movie also giving some hints of the movie. Whether MJ falling from the tower or indicating towards a sad

ending of the film( a trademark of Spiderman films), trailer raised the excitement of the viewers but didn't reveal anything about the how the film ends.

# Tobey Maguire And Andrew Garfield

The trailer dropped strong hints that the other versions of spider-man will appear in the film, but the leaks almost confirmed it. We all have emotional

connect with both these Peter Parker. We witnessed their struggles e

arlier and wanted to see how are they doing their lives now.

# Spiderman itself!

Name the first superhero movie you ever saw, ask your parents to name some superheroes or the superhero who is of our age, the answer of the subset is Spider-man.